Once upon a time, nestled in the picturesque apple belt areas of Kotkhai (Shimla, Himachal Pradesh) in India, lived a couple belonging to Kanwar family, who shared not only their love for each other but also a deep concern for the environment. Growing up amid the lush orchards, they couldn't ignore the sight of apple growers burning tree prunes, a practice that not only contributed to air pollution but also seemed like a colossal waste of valuable resources.
Driven by a shared passion for finding sustainable solutions, they decided to embark on a journey to transform the seemingly useless apple tree prunes into something meaningful. Their tiny kitchen became a laboratory for experimentation, as they spent countless hours trying different methods to extract value from the discarded prunes.
After numerous failed attempts and a kitchen filled with the sweet aroma of apples, they finally struck gold. The couple had successfully crafted biodegradable products from the apple tree prunes, ranging from packaging to eco-friendly materials. Their excitement knew no bounds as they witnessed the potential of turning what was once considered waste into something valuable.
Realizing the need for expertise to scale their initiative, the couple reached out to prominent institutions for guidance.
To their delight, the institutions recognized the innovative spirit of couple's endeavor. The collaboration with various institutions not only enhanced the quality of their products but also allowed them to explore new avenues for utilizing apple tree prunes sustainably.
Word spread about couple's eco-friendly products, catching the attention of locals and environmental enthusiasts alike. The once-dismissed apple tree prunes were now contributing to the community's well-being and the conservation of their breathtaking surroundings.
As couple's story unfolded, it became an inspiration for others in the region. More and more apple growers began adopting sustainable practices, reducing air pollution, and creating a ripple effect of positive change.
The couple's journey proved that even the smallest efforts could lead to significant transformations. Through determination, creativity, and collaboration, couple not only built a successful venture but also became guardians of the environment, leaving a legacy of innovation and sustainability for generations to come.
To become and sustain as the valuable organization by innovative products and services, creating value for country and company’s stakeholders.
To deliver value through products and services, enhance wealth
generating capability of enterprise in globalizing environment and delivering sustainable stakeholder value.
Started the one year Incubation period at Jaypee University of Information Technology, Solan, Himachal Pradesh ( India).
Recognized as a Startup by Director of Industries, Himachal Pradesh under the Chief Minister's Startup/Innovation Projects/ New Industry Sch...
Recognized as a Startup by Department for Promotion of Industry and Internal Trade (DPIIT) under Ministry of Commerce and Industry, Governm...
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